淘宝开店从新手到皇冠:开店+装修+推广+运营一本通

编辑:菡萏网互动百科 时间:2020-01-21 03:11:42
编辑 锁定
这是一本教你从零基础到精通的淘宝开店全实战案例操作+图文详解的图书。《淘宝开店从新手到皇冠:开店+装修+推广+运营一本通》分为四篇:第一篇介绍淘宝开店必备内功修炼实战,现在开淘宝店拼的就是细节,本篇为你的店铺打下坚实基础;第二篇介绍淘宝店铺装修实战,完全抛开空洞理论,直接图文操作详解,手把手教会你如何装修出高大上的淘宝店铺;第三篇介绍淘宝店铺推广运营实战,当下开淘宝店当掌柜,服务能力、运营能力、发货能力一个都不能少,这一篇将教会你如何打造一个赚钱的网店;第四篇介绍网店售后维护实战,作为掌柜的你,更应该学会并熟记各种售后维护手段,打造一个良性健康发展店铺。
《淘宝开店从新手到皇冠:开店+装修+推广+运营一本通》从头到尾看完后,你会发现,在不经意间你的淘宝开店实战能力瞬间飙升。恭喜你已经具备独立开店并让店铺盈利的能力!《淘宝开店从新手到皇冠:开店+装修+推广+运营一本通》配套书中所涉及的开店细节和素材文件。边看书边练习,即学即用!
书    名
淘宝开店从新手到皇冠:开店+装修+推广+运营一本通
作    者
六点木木
ISBN
978-7-121-26400-9
页    数
280页
定    价
49.80元
出版社
电子工业出版社
出版时间
2015年7月
装    帧
平装
开    本
16

目录

淘宝开店从新手到皇冠:开店+装修+推广+运营一本通内容提要

编辑
这是一本教你从零基础到精通的淘宝开店全实战案例操作+图文详解的图书。《淘宝开店从新手到皇冠:开店+装修+推广+运营一本通》分为四篇:第一篇介绍淘宝开店必备内功修炼实战,本篇为你的店铺打下坚实基础;第二篇介绍淘宝店铺装修实战,完全抛开空洞理论,直接图文操作详解,手把手教会你如何装修出高大上的淘宝店铺;第三篇介绍淘宝店铺推广运营实战,当下开淘宝店当掌柜,服务能力、运营能力、发货能力一个都不能少,这一篇将教会你如何打造一个赚钱的网店;第四篇介绍网店售后维护实战,作为掌柜的你,更应该学会并熟记各种售后维护手段,打造一个良性健康发展店铺。
《淘宝开店从新手到皇冠:开店+装修+推广+运营一本通》从头到尾看完后,你会发现,在不经意间你的淘宝开店实战能力瞬间飙升。恭喜你已经具备独立开店并让店铺盈利的能力!《淘宝开店从新手到皇冠:开店+装修+推广+运营一本通》配套书中所涉及的开店细节和素材文件。边看书边练习,即学即用!

淘宝开店从新手到皇冠:开店+装修+推广+运营一本通目录

编辑
第一篇 淘宝开店必备内功修炼实战
第1 章 注册淘宝店铺与如何解决货源····································2
1.1 注册淘宝店铺.............................................................................................................. 2
1.1.1 注册淘宝会员.......................................................................................................... 2
1.1.2 实名认证................................................................................................................. 5
1.1.3 创建店铺、发布宝贝................................................................................................ 8
1.2 淘宝开店卖什么好,从哪里进货.............................................................................9
1.3 自己有实体店,如何开淘宝店...............................................................................15
第2 章 玩转卖家中心(卖家店铺管理后台)······························18
2.1 卖家中心-我是卖家.................................................................................................19
2.1.1 我是卖家-我购买的服务、我的快捷菜单.................................................................20
2.1.2 我是卖家-交易管理................................................................................................21
2.1.3 我是卖家-物流管理................................................................................................25
2.1.4 我是卖家-宝贝管理................................................................................................34
2.1.5 我是卖家-店铺管理................................................................................................46
2.1.6 我是卖家-营销中心................................................................................................54
2.1.7 我是卖家-货源中心、软件服务、商户中心..............................................................66
2.1.8 我是卖家-客户服务................................................................................................68
2.2 卖家中心常用资源入口...........................................................................................73
2.2.1 卖家中心-账号管理................................................................................................73
2.2.2 卖家中心-消息中心................................................................................................74
2.2.3 卖家中心-卖家地图................................................................................................74
2.2.4 卖家中心-采购批发................................................................................................75
2.2.5 卖家中心-卖往海外................................................................................................75
2.2.6 卖家中心-我的淘宝................................................................................................76
第3章 淘宝卖家工具千牛、淘宝助理使用技巧····························78
3.1 淘宝开店必备沟通工具:千牛的下载、安装和使用...........................................78
3.1.1 淘宝开店必备沟通工具:千牛的下载和安装............................................................78
3.1.2 巧用千牛之电脑版详解1-工作台模式.....................................................................80
3.1.3 巧用千牛之电脑版详解2-旺旺模式.........................................................................81
3.1.4 巧用千牛之电脑版详解3-客服工作台.....................................................................82
3.1.5 巧用千牛之手机版使用方法....................................................................................85
3.2 淘宝卖家专属工具:淘宝助理的下载、安装和使用...........................................86
3.2.1 淘宝助理的下载与安装..........................................................................................86
3.2.2 淘宝助理使用详解之登录界面简介......................................................................86
3.2.3 淘宝助理使用详解之宝贝管理.............................................................................88
3.2.4 淘宝助理使用详解之交易管理.............................................................................92
3.2.5 淘宝助理使用详解之图片空间、应用中心.........................................................92
第4 章 优化商品、练好店铺内功········································94
4.1 店内视频添加方法................................................................................................... 94
4.2 宝贝标题优化技巧................................................................................................... 96
4.3 宝贝详情描述之电脑(PC)端编辑优化技巧....................................................105
4.4 宝贝详情描述之手机(无线)端发布编辑技巧.................................................106
4.5 宝贝上下架优化技巧.............................................................................................109
4.6 宝贝橱窗推荐技巧................................................................................................. 111
4.7 发布商品后为什么店铺内不显示......................................................................... 112
第5 章 快速提升解决问题能力的技巧································· 114
5.1 卖出第一单,如何快速发货(熟悉发货流程).................................................114
5.2 淘宝会员既是买家也是卖家,必知规则............................................................. 116
5.3 开店过程中遇到问题,如何快速解决................................................................. 117
5.4 创建了店铺,没有发布商品,店铺会不会被关.................................................118
5.5 熟悉淘宝规则避免违规处罚................................................................................. 119
5.6 各种骗术早知道,避免被骗.................................................................................120
5.7 如何批量下载宝贝描述图、如何复制宝贝.........................................................121
5.8 如何下载带放大镜功能的主图.............................................................................121
第二篇 淘宝店铺装修实战
第6 章 认识淘宝旺铺·················································124
6.1 旺铺系统简介及装修后台布局简介.....................................................................124
6.2 装修后台商品分类管理、宝贝管理.....................................................................126
第7 章 旺铺装修后台内置免费模块设置方法····························129
7.1 基础模块、设计师模块、模块市场第三方模块设置方法..................................129
7.2 全店通用的店铺页头、店铺页尾设置方法.........................................................132
第8 章 旺铺装修后台各分页面装修技巧································137
8.1 装修后台之店铺首页装修.....................................................................................137
8.2 装修后台之宝贝详情页模板装修.........................................................................140
8.3 装修后台之宝贝分类页模板装修.........................................................................143
8.4 装修后台之自定义页面装修.................................................................................146
8.5 装修后台之搜索页、营销、活动页面设置.........................................................148
第9 章 淘宝新版图片空间使用演示·····································151
9.1 图片空间是做什么的.............................................................................................151
9.2 图片空间的几种入口.............................................................................................151
9.3 图片空间使用技巧.................................................................................................151
9.4 千牛云盘(淘盘)怎么用.....................................................................................154
第10章 全局装修:选风格定色系、设计购物路径布局排版···············155
10.1 专业版从零装修,内置免费模板使用...............................................................156
10.2 基础版功能说明,从零装修内置免费模板使用...............................................158
10.3 基础版实现950PX与1920PX宽屏效果..............................................................159
第11章 手机(无线)店铺装修详解····································162
11.1 手机店铺装修之三种常用入口...........................................................................162
11.2 手机店铺装修之具体步骤...................................................................................162
11.3 手机店铺装修之完成后查看方法.......................................................................166
第12章 装修进阶实战,小技巧大用处·································167
12.1 专业版页头页面的背景设置与宽屏店招背景的实现方法...............................167
12.2 快速制作精美店招终极方法...............................................................................169
12.3 首页全屏促销效果实现处理方案.......................................................................170
12.4 同步旺旺上下线代码自定义客服模块设置.......................................................170
12.5 店标、宝贝分类图片的设计制作方法...............................................................172
12.6 店铺装修素材图获取方法与页面排版技巧.......................................................172
12.7 SNS效果:分享、喜欢、收藏等的实现...........................................................173
第13章 店铺装修大气效果实战案例····································174
13.1 固定背景实现方法...............................................................................................174
13.2 1920PX宽屏促销效果实现方法...........................................................................174
第三篇 淘宝店铺推广运营实战
第14章 店铺运营核心················································178
14.1 店铺推广的本质...................................................................................................178
14.2 认识流量及流量来源...........................................................................................180
14.3 淘宝开店数据分析...............................................................................................181
第15章 如何打造一个赚钱的网店······································183
15.1 网店不赚钱的几种可能性...................................................................................183
15.2 推广前店铺诊断...................................................................................................185
15.3 店内商品定价策略,学会科学定价...................................................................192
15.4 店内活动策划与执行...........................................................................................197
15.5 店内关联营销实战...............................................................................................201
第16章 店铺引流活动策划············································203
16.1 淘宝开店可以做的推广方法...............................................................................203
16.2 了解淘宝官方活动与报名条件...........................................................................206
16.3 所有店铺都要做的淘宝搜索优化.......................................................................212
16.4 店外引流策划.......................................................................................................218
16.5 推广中、推广后的店铺诊断...............................................................................220
第17章 如何打造爆款················································223
17.1 爆款的意义........................................................................................................... 223
17.2 爆款的生命周期...................................................................................................224
17.3 打造爆款的步骤...................................................................................................226
17.4 打造爆款的引流方法...........................................................................................228
17.5 爆款优化技巧.......................................................................................................228
17.6 爆款后遗症........................................................................................................... 229
第18章 无线淘宝与手机店铺推广运营技巧·····························································230
18.1 手机端宝贝发布与店铺装修...............................................................................230
18.2 手机端推广运营...................................................................................................231
第四篇 淘宝店铺客服售后维护实战
第19章 淘宝金牌客服服务技巧·················································································236
19.1 做好客服工作的重要性.......................................................................................236
19.2 打造金牌客服之售前准备...................................................................................237
19.3 打造金牌客服之售中接待...................................................................................241
19.4 打造金牌客服之售后问题处理...........................................................................247
19.5 客服培训重要性及培训方向...............................................................................249
第20章 淘宝店铺发货与售后维护技巧····································································254
20.1 售后发货能力实战...............................................................................................254
20.2 老客户二次营销实战...........................................................................................256
20.3 如何快速回款回评...............................................................................................261
附录A 第一篇资料···································································································266
附录B 第二篇资料························································································268
附录C 第三篇资料···················································································269
附录D 第四篇资料··········································································································271[1] 
参考资料
词条标签:
文化 出版物